SEBI has released a Consultation Paper proposing a Common Advertisement Code (“CAC”) to replace the existing fragmented, entity-specific advertisement frameworks applicable to Stock Brokers, Depository Participants, Investment Advisers, Research Analysts, Online Bond Platform Providers, Portfolio Managers, and Mutual Funds/AMCs. The CAC is proposed to be embedded in the SEBI (Intermediaries) Regulations, 2008.
A consultation paper elaborating the proposals has been uploaded on the SEBI website for seeking inputs from the public. The last date for submission of public comments is July 14, 2026.
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